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Identification and Explanation of Barriers to the Establishment of B2B Sharing Economy in Iran's Automotive Industry | ||
| Industrial Management Journal | ||
| دوره 17، شماره 1، 2025، صفحه 34-69 اصل مقاله (1.07 M) | ||
| نوع مقاله: Research Paper | ||
| شناسه دیجیتال (DOI): 10.22059/imj.2024.370221.1008116 | ||
| نویسندگان | ||
| Marva Sadeghi1؛ Abdolhamid Safaei Ghadikolaei* 2؛ Hamidreza Fallah Lajimi3؛ Mojtaba Ahmadinozari4 | ||
| 1MSc. Student, Department of Industrial Management, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran. | ||
| 2Prof., Department of Industrial Management, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran. | ||
| 3Assistant Prof., Department of Industrial Management, Faculty of Economic and Administrative Sciences, University of Mazandaran, Babolsar, Iran. | ||
| 4Postdoctoral Researcher, Department of Warwick Production, University of Warwick, England. | ||
| چکیده | ||
| Objective Objective: This research explores the concept of the sharing economy as an innovative approach in the Fourth Industrial Revolution (Industry 4.0), particularly for the automotive industry in Iran. Given the high costs of resource procurement, the sharing economy offers companies a flexible, cost-effective way to access resources and expertise, improving efficiency and resource utilization. The automotive sector, which plays a significant role in Iran's economy, stands to benefit from this model by optimizing processes and boosting productivity. The aim of the study is to identify and address the barriers to implementing a B2B sharing economy in Iran’s automotive industry. Methods This study identifies the key barriers to implementing a B2B sharing economy in Iran’s automotive industry through a review of existing literature and expert opinions gathered using the fuzzy Delphi technique. The research involved 20 senior managers from major automotive companies, including Iran Khodro, Saipa, Modiran Khodro, Mammut World, and Kerman Motor, all of whom had relevant training on the subject. The Revised DEMATEL technique was used to reassess the relationships between the identified barriers, and Multi-level Interpretive Structural Modeling (M-TISM) was then applied to categorize and interpret these barriers in the context of B2B sharing economy implementation. Results Thirteen key barriers were identified from the literature and refined through expert opinions gathered via a survey. Using structural modeling techniques, these barriers were categorized into five levels. Barriers C2 and C6, which relate to low awareness about the B2B sharing economy and legal and regulatory gaps in sharing guidelines, were classified as root-level barriers. Barriers C1, C3, C11, and C13—such as low trust between companies, resistance to adopting new business models, lack of transparency and tracking in resource flows, and risks related to timely delivery scheduling—were identified as layer-level barriers. At the intermediate level, barriers included issues like low data security policies, financial resource management challenges, pricing concerns, disparities in technology levels across organizations, inadequate infrastructure and support, difficulty in selecting suitable sharing partners, and the absence of a comprehensive B2B sharing platform. Conclusion By addressing the root and influential barriers at level 5, managers can effectively manage other obstacles. Additionally, attention should be given to the level 1 barriers, as they are the most highly impacted challenges. | ||
| کلیدواژه‌ها | ||
| Automotive industry؛ Implementation barriers؛ M-TISM model؛ Revised dematel؛ Sharing economy | ||
| مراجع | ||
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